Solana-based application ZE23 is set to introduce an alternative model to traditional social media platforms by compensating users for the time they spend engaging with content. Currently in its presale phase, the app promotes a decentralised structure where users and creators can earn through participation.
The platform proposes a reward-based system that seeks to address long-standing criticisms of major platforms such as YouTube, Instagram, and TikTok — particularly around data control and monetisation. These centralised platforms generate substantial profits from user activity, but offer limited financial returns to the users themselves.
Its developers argue that the platform offers a measurable way to quantify attention and engagement.
Key Insights
ZE23 is a Solana-based social platform where users are rewarded with $Z3 tokensTokens can be used for content promotion, advertising, premium features, and withdrawalsToken distribution is split among viewers (50%), creators (40%), and the platform (10%)
Source: ZE23What is ZE23?
ZE23 is a dApp developed on the Solana blockchain that combines elements of social media and financial incentives. It falls under the emerging category of “SocialFi” platforms, which aim to merge digital engagement with token-based reward systems.
The core idea is to compensate both creators and everyday users for their participation in the app, shifting the value model from centralised profit to shared distribution. The developers argue that existing social media platforms benefit disproportionately from user activity, whilst offering few direct rewards in return.
ZE23 is currently operating in a presale phase for its native token, $Z3, and has not yet released full metrics on its user base or timeline for full launch.
Source: ZE23How does ZE23 work?
ZE23 uses a system referred to as “Time Mining” to track user activity on the platform. Every second spent engaging with the app — whether consuming content or posting it — earns Z3 tokens. These tokens have defined uses within the ecosystem, including:
Boosting content visibilityPaying for advertising campaignsAccessing premium featuresWithdrawing funds from the platform
According to ZE23, the token distribution mechanism allocates half of all rewards to content consumers, 40% to content creators, and 10% to the platform itself for operational purposes.
The project includes a supply management system with a total initial token cap of 2 million and plans for a buyback-and-burn mechanism intended to reduce long-term supply.
