Worldcoin has launched a new version of its World ID feature, called “World ID 2.0,” according to a Dec. 12 announcement.
The new version is integrated with Shopify, Mercado Libre, Reddit and Telegram, allowing users to prove their humanness on these platforms.
The new app integrations add to those that already exist, including Discord, Talent Protocol and Okta’s Auth0, the announcement stated. The new version also allows app developers to choose between different levels of authentication, ranging from “lite” to “max.”
According to the announcement, these new levels are intended to provide “more ways for people to use their World ID based on the security needs of the application and to ensure individuals are not sharing more information than they need or want for a given application.” For example, an app that requires high security may require users to have an orb-verified ID, whereas applications that are more focused on convenience may only require a “Device Auth” World ID tied to the user’s mobile phone.
A representative from Worldcoin clarified to Cointelegraph that Shopify stores can now individually choose the level of integration required. “[F]or the new Shopify integration, stores will be able to create coupons and then specify the level of humanness required to redeem them (options include the ‘device-verified’ level, which is done on the individual’s smartphone or Orb-verified level).”
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Worldcoin claimed that the new features will help reduce losses from bots, but without requiring users to give their personal information to the apps they are using. Citing a report from CNBC, it claimed that $100 billion a year is being lost by retailers from ‘return fraud, bots, and coupon stacking.’”
Worldcoin was first launched in July. It has become controversial for its highest-security level of authentication, which involves scanning a user’s iris and producing a zero-knowledge proof of the scan, which critics say can lead to leaked biometric information. Worldcoin has defended the practice, claiming that it only stores the proof of the iris scan but does not store the scan itself.
Update December 13, 3:22 pm UTC: This article has been updated to include a comment from the Worldcoin team about the Sho
