SUI slid below $1.10 amid a broad crypto selloff, tracking weakness in bitcoin and major altcoins.
Hong Kong’s HashKey Exchange will list SUI/USD for professional investors from Feb. 4.
A potential bullish reversal could see Sui price target $1.20-$1.34.
HashKey Exchange, Hong Kong’s largest licensed cryptocurrency platform, is set to list Sui, a development that comes as the token struggles amid a sharp downturn across digital asset markets.
Sui’s native token, SUI, has come under heavy selling pressure in recent sessions, sliding below $1.10 as the broader crypto market sold off aggressively.
The decline coincided with Bitcoin trading around the $78,000 level, triggering losses across major and mid-cap tokens.
SUI, now ranked outside the top 20 cryptocurrencies by market value, was trading around $1.13 as of Feb. 3, 2026.
Why did SUI plummet?
SUI’s pullback has largely tracked the wider risk-off move in crypto markets.
The token is down about 12% over the past week, reflecting volatility seen across high-beta digital assets.
Solana, for example, dropped to a 10-month low below $100 during the same period.
The selloff has been driven by a combination of macroeconomic uncertainty and profit-taking following earlier rallies.
These pressures persisted despite US President Donald Trump nominating crypto-friendly Kevin Warsh as his pick for the next Federal Reserve chair, a move that had initially been viewed as supportive for digital assets.
However, with SUI hovering around $1.13 as of February 3, 2026, bulls are likely to get a major boost from news of a fresh listing on Hong Kong’s largest crypto platform HashKey Exchange.
HashKey Exchange to add SUI/USD trading
Sentiment around SUI may find near-term support from a new exchange listing.
HashKey Exchange announced on Feb. 3 that it will list the SUI/USD trading pair.
According to the exchange, over-the-counter trading in SUI/USD will open at 16:00 Hong Kong time on Feb. 4, 2026.
Deposits and withdrawals for SUI are already live, allowing qualified participants to prepare ahead of trading.
Access to the product will be limited to professional investors, in line with Hong Kong’s regulatory framework.
📣 New Listing: SUI is coming to HashKey Exchange! @SuiNetwork
✅ Deposits & Withdrawals: Open✅ Trading Pair (Spot) : SUI/USD✅ Listing Time: 16:00 (UTC +8), Feb 4
👤 Available to: Professional Investors
🎯 First 1000 to complete these tasks share 20 HKD! (1000*20) ✅… pic.twitter.com/cWF7ubxrks
— HashKey Exchange (@HashKeyExchange) February 3, 2026
HashKey Exchange operates under the city’s Virtual Asset Service Provider regime and has positioned itself as a compliant venue focused on security and institutional-grade access to digital assets.
The listing is expected to improve regional liquidity for SUI, particularly as interest grows in high-throughput Layer-1 blockchains used in decentralised finance and Web3 applications.
Sui price prediction
Historically, listings on major Asian exchanges have often led to spikes in trading activity for altcoins, driven by institutional and regional participation.
While HashKey’s OTC focus narrows the immediate investor base, broader market stabilisation could amplify the impact of the listing.
From a technical perspective, SUI appears oversold following the recent decline.
The relative strength index has moved deep into oversold territory, suggesting the potential for a short-term rebound.
A recovery would likely see $1.12 acting as a key support level.
Near-term resistance is seen in the $1.20 to $1.34 range, with the upper end marking a previous area of demand.
However, momentum indicators such as the MACD remain bearish, pointing to ongoing downside risks.
If buying interest fails to build, SUI could face renewed pressure below the $1.00 level.
As with the broader crypto market, the token’s direction is likely to remain closely tied to shifts in risk sentiment and bitcoin price action in the days ahead.
