The publicly traded company announced its new treasury reserves тодаъ, making it the 7th largest corporate holder of BTC.
Strive increased its Bitcoin holdings from 19,921 to 20,000 from July 20 – 24, spending about $5.2 million at an average price of $65,723 per coin plus fees. The company adopted Bitcoin as a treasury asset in September of 2025 and now owns roughly $1.3 billion worth.
Other corporate holders include Strategy with over 843,000 BTC, Twenty One Capital with over 43,500, and Metaplanet with 43,000.
Reasons for the BTC Buy
Strive merged with Semler Scientific in January 2026, immediately absorbing over 5,000 BTC held by the firm. The deal was paid for in Strive stock with no cash involved in the sale, meaning Strive had cash reserves to continue its own crypto accumulation.
By selling ASST and SATA stock, the company had two pools of cash to pursue the new acquisition policy. Strive has authorized itself to raise $4.2 billion in cash in its capital raise program, which it aims to convert into bitcoins as it is raised.
It has cash reserves of $157.4 million as of July, up from $154.1 million, with a quarterly net loss of $393.6 million. Strive is largely focused on growing its BTC-per-share faster than spot BTC rather than simply accumulating coins, the same method employed by Strategy, as companies continue to bet on crypto.
Swimming Against the Tide
Strive went public in 2025 after a reverse merger through Asset Entities, with Matt Cole becoming CEO. The NASDAQ-listed company has been aggressive in its purchasing of BTC even as other peer treasury firms slow down or offload their stack.
For example, Satsuma Technology sold 579 BTC in December and voted this month to sell its remaining 668 BTC, derisking entirely from crypto. Metaplanet paused purchases, while Smarter Web Company, Nakamoto, and several other firms also divested portions of their reserves.
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Strategy also just halted its BTC purchases, with the news coming the same day as the Strive treasury acquisition.
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