Zach Anderson
Mar 04, 2026 13:01
Mask Network reveals Lens Protocol priorities after January takeover: fixing login issues, wallet integration, and creator monetization before any token launch.
Mask Network has outlined its first concrete roadmap for Lens Protocol since completing the acquisition from Avara in January, prioritizing basic usability fixes over token speculation during a February 21 AMA that revealed significant infrastructure challenges inherited from the previous team.
The session, featuring Mask founder Suji Yan and Lens Product Head Kimmo Siren, addressed why the protocol went silent for six months—legal negotiations prevented both parties from speaking publicly. The transfer is now “99.9% complete,” though legacy issues like recent storage data incidents related to domain problems continue surfacing.
Three-Phase Fix List
Yan didn’t sugarcoat the current state. “There are many, many problems that are very obvious to fix,” he said, starting with a login session that expires every seven days. “That might make sense for DeFi apps, but no major social app logs users out every week.”
The immediate priorities break down simply: fix usability issues, improve wallet integrations, then pursue growth. Storage limitations currently prevent large multimedia uploads—a problem the team is addressing through partnerships with both centralized and decentralized storage providers.
Wallet compatibility remains a friction point. While Lens Chain operates as a standard EVM chain, many wallets either don’t support it properly or lack basic UI elements like icons. “Most users probably don’t want to manage assets on Lens Chain,” Yan explained. “They just need the private key for login.”
No Token Anytime Soon
When asked about a $LENS token for governance, Yan was blunt about market conditions: “Right now, 99% of tokens in the market are trading below their last VC round valuation.” Lens’s last private valuation sat around $350 million.
Instead, the team is exploring non-speculative governance mechanisms—potentially using soulbound tokens or weighting voting power based on user behavior rather than token holdings. “If someone spams a lot, their weight goes to zero,” Yan suggested.
Creator Economy Reality Check
The AMA turned candid when discussing content creator adoption. Yan claimed most decentralized social builders lack relationships with professional creators, citing his own connections to adult content creators including “Hong Kong Doll,” who reportedly earned $20-30 million during COVID and commands 4 million followers—”more users than Farcaster and Lens combined.”
The team plans to implement DMCA tagging for piracy concerns, acknowledging that true decentralization prevents content deletion at the protocol level. Frontend labeling and blurring represent the practical compromise.
On rewards programs, Yan dismissed points-based systems as farming bait. Instead, he referenced a Token2049 partnership with Haidilao hotpot restaurants that distributed dining coupons—a mechanism professional farming operations couldn’t exploit economically.
Technical Updates
Siren confirmed no planned protocol changes to smart contracts, with improvements focusing on backend infrastructure. Mini-apps are “coming to Orb pretty soon,” built on QR-based login flows allowing cross-app authentication. The ML scoring model hasn’t been updated in over a year and will be overhauled.
The V3 contracts remain marked “unlicensed”—a legacy issue Yan expects to resolve within weeks, likely moving to MIT or GPL licensing.
For builders waiting on the sidelines, Yan offered a simple calculation: posting on Lens can now cost less in gas fees than Twitter’s API charges for AI agents, which approach one cent per post. “At some point, developers may start thinking: I should decentralize more of my stack to reduce platform access costs.”
Image source: Shutterstock
