‘It’s for Everyone’: With $60 Billion in Bitcoin, Strategy’s Michael Saylor Appeals to the Masses

Strategy CEO Michael Saylor touted Bitcoin as a virtually foolproof path to wealth creation for “everyone”—from business owners to families, and even one’s enemies—in his speech at Bitcoin 2025 in Las Vegas this week.

During the roughly 35-minute presentation on Thursday entitled “21 Ways to Wealth,” the famous Bitcoin maxi said the world’s oldest cryptocurrency is “perfected capital,” championing its “incorruptible… [and] programmable” nature. He urged his audience to buy Bitcoin to enrich themselves. 

“Bitcoin is engineered to outperform everything,” Saylor proclaimed.

Of course, juicing demand for Bitcoin would likely benefit Saylor and Strategy and boost the value of the company’s holdings. The firm added billions of dollars in Bitcoin to its corporate treasury this month, bringing its total holdings to 580,250 BTC—worth more than $60 billion as of the time of writing, according to data provider CoinGecko.



Although speaking before Bitcoiners, the executive stressed that his sales pitch was largely for crypto-curious listeners watching via livestream at home, stressing that Bitcoin is “not [just] for multi-billion-dollar companies.”

“It’s for everyone,” Saylor claimed. “Take your fiat currency, trade it for Bitcoin. Take your long-term capital, trade it for bitcoin. Sell your bonds, trade [them] for Bitcoin. Sell your inferior equity, sell your inferior real estate property, buy Bitcoin.”

The Strategy executive also urged his listeners to embrace AI tools, touting their ability to transform the average person into “100 super-geniuses.”

“I tell all my executives, before you ask a lawyer, before you ask a banker, before you ask any expert, go to the AI,” Saylor said. “Make it think. Grind the silicon overlord.”

Saylor recently shared that Strategy used AI to help craft its unique stock offerings to help power the firm’s bountiful Bitcoin buys.

Its Bitcoin acquisition spree has inspired a growing number of firms to stockpile the token, with public companies like Metaplanet, Semler Scientific, and most recently GameStop allocating massive amounts of capital to increase their Bitcoin holdings over the past few months. 

Similarly, institutional investors are also increasingly investing in Bitcoin via exchange-traded funds, pouring billions of dollars into spot Bitcoin ETFs over the past year and a half since their debut in the U.S. BlackRock’s iShares Bitcoin Trust ETF recorded nearly $6 billion worth of inflows in May once all was said and done, coming close to the monthly record, Farside Investors data shows. 

Investors’ growing appetite for Bitcoin has pushed the token’s price to new all-time highs. The asset surpassed $109,000 on May 21 before cresting to nearly $112,000 a day later, although its price has since moderated, sitting just above $104,000 as of this writing.

Saylor’s speech seemed largely geared towards ensuring Bitcoin would continue its climb to new record highs, bolstered by investments from individuals and institutions across the world. 

The Strategy founder rounded out his speech by eschewing loftier ideas such as “changing the world” or chasing one’s passions as “dilutive distractions,” advising his disciples to narrow their focus to buying Bitcoin if they wanted to get rich. Saylor acknowledged the work of pseudonymous Bitcoin creator Satoshi Nakamoto in his advice.

“Satoshi gave you an idea worth half of everything on Earth,” Saylor said. “You don’t have to topple any particular system that exists in this world… don’t fight lost causes.”

Edited by Andrew Hayward