Ripple Labs is on an aggressive mission to dominate financial infrastructure. Since early 2025, the company has spent close to $4 billion acquiring firms across brokerage, payments, custody, and treasury management.
The spree began with the $1.25 billion purchase of prime brokerage firm Hidden Road, now rebranded as Ripple Prime. It followed up with a $200 million buyout of payments platform Rail, a $1 billion acquisition of G Treasury, and most recently, crypto wallet custodian Palisade.
Ripple’s strategy is clear. Rather than just partnering with traditional finance, it’s now buying it outright. The company is consolidating every layer of the financial stack, positioning itself as a one-stop powerhouse for institutions looking to enter crypto.
The New Wave of XRP Treasuries
Alongside Ripple’s acquisitions, a new force is emerging in the XRP ecosystem, corporate treasuries built around XRP accumulation.
As of now, there are 13 active XRP Treasury companies, including Evernorth ($1B), Trident ($500M), Webus International ($300M), and VivoPower ($121M). These firms are not simply holding XRP, some are deploying it for yield generation on the Flare network.
New entrants such as Amazing AI plc (AAI) are expanding the model further, holding assets like BTC, ETH, XRP, SOL, and a gold-backed token. This trend could create long-term structural demand for XRP, independent of retail speculation.
Ripple-backed Evernorth is even preparing to go public on the Nasdaq under the ticker XRPN, aiming to raise more than $1 billion solely to purchase XRP on the open market.
Catalysts Ahead: ETFs and Upgrades
Ripple’s Swell Conference in New York has spotlighted several developments. The SEC faces a November 14 deadline for Franklin Templeton’s spot XRP ETF, with prediction markets showing over 99% odds of approval by year-end.
If approved, analysts at JPMorgan estimate that XRP ETFs could attract $3–8 billion in inflows in the first year. Combined with the rise of XRP treasuries, this could create a consistent and powerful bid for the asset.
Meanwhile, the XRP Ledger is due for another major upgrade, a native lending protocol and new standards for tokenized assets called Multi-Purpose Tokens (MPTs). These upgrades are expected to transform XRP’s network into a hub for institutional DeFi.
A Market at a Crossroads
Despite strong fundamentals, XRP’s price has been slow to react. Broader macro headwinds, high interest rates, and Bitcoin’s dominance (hovering near 60%) have kept altcoins under pressure.
At the same time, competition from Solana is growing. Solana now processes over $2 trillion in monthly stablecoin transfers, and Western Union recently chose Solana to launch its own stablecoin..
Yet, Ripple’s consistent expansion and the rise of XRP-backed treasuries suggest that institutional conviction remains strong. The final months of 2025 will be decisive for XRP. ETF approval, new treasury inflows, and technical upgrades could pave th way for the next major rally.
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