House of Doge and merger partner Brag House Holdings announced the launch of a new spot Dogecoin exchange-traded fund, taking a major step for the meme coin community in U.S. markets. The product, issued by 21Shares, began trading on NASDAQ under the ticker TDOG after receiving regulatory clearance from the SEC, making it the first U.S.-approved spot Dogecoin ETF.
Dogecoin Opens Institutional Access
The Dogecoin Foundation has taken a significant step into traditional finance with the launch of a spot Dogecoin exchange-traded fund. The new product began trading today on the Nasdaq under the ticker TDOG, giving both retail and institutional investors a smooth way to access Dogecoin without needing crypto wallets or exchanges.
The 21Shares Dogecoin ETF gives investors a simple and secure way to gain exposure to DOGE, with each share fully backed by Dogecoin held in institutional-grade custody on a 1:1 basis.
Also read: Dogecoin (DOGE) Price Plunges Below $0.13 After a Steady Sell-off—Is it Heading Back to $0.1?
The foundation, a nonprofit that has supported Dogecoin’s open-source development and global community since 2014, endorsed the ETF issued by 21Shares. While other spot DOGE ETFs have launched before, this is the first to receive official backing from the organization behind the token.
It is also the first spot Dogecoin ETF to receive direct approval from the SEC. The earlier Dogecoin ETFs from Grayscale and Bitwise launched in November after the U.S. government shutdown and became available through an automatic process, rather than a formal sign-off from regulators.
Earlier this month, the SEC cleared the 21Shares Dogecoin ETF, a move that effectively marked the agency’s first clear position that Dogecoin is not classified as a security.
DOGE Prepares To Be Next After BTC, ETH
In 2025, 21Shares rolled out the 21Shares 2x Long Dogecoin ETF (TXXD), which gave U.S. investors double the daily exposure to Dogecoin, along with Europe’s only Dogecoin ETP backed by the Dogecoin Foundation.
Marco Margiotta, CEO of House of Doge, said, “TDOG is another step toward making Dogecoin accessible through established financial structures, supporting broader participation as the ecosystem matures, and we’re pleased to see our partnership with 21Shares helping advance that progress.”
Lavell Juan Malloy II, CEO, Brag House commented, “Culture cannot become capital if it is hard to access. By removing the friction associated with digital wallets and exchanges, the Dogecoin ETF represents a meaningful step toward democratizing access to a new class of digital assets. At Brag House, we see this as clear validation that engaged communities can evolve into structured, investable assets within a regulated framework, a milestone that underscores the convergence of culture, technology, and capital markets.”
Duncain Moir, president of 21Shares, said he expects Dogecoin to follow the path that Bitcoin and Ethereum have already taken in traditional markets. He highlighted Dogecoin’s large online following, its roughly $21 billion market value, and a highly engaged, positive community that he said is rare in the crypto market.
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