Coca-Cola and Crypto.com have teamed up to launch an NFT collection inspired by the Qatar 2022 FIFA World Cup. The collection, created in collaboration with digital artist GMUNK, is based on “heat maps” that visually represent the movements and highlights of the tournament’s players. GMUNK has created 10,000 NFTs based on these heat maps, which will be available to fans on the Crypto.com NFT platform from May 1 to July 31, 2022.
To access the NFT collection, fans will need to create an account on the Crypto.com NFT platform and visit Coca-Cola’s fan zone page to mint a token. The Coca-Cola fan zone is a digital hub for the Qatar 2022 FIFA World Cup that offers fans the opportunity to experience thrills, excitement, games, and moments to remember during the tournament. In addition to the NFT collection, the fan zone includes leaderboards, pledges, and predictions, allowing fans to compete with each other and interact with the tournament in real-time.
However, Cryptopotato could confirm that even though the announcement is for a global audience, the registration sites —either Coca-cola Middle East or the fan zone links officially provided— only offer options for residents living in Qatar, Saudi Arabia, or the United Arab Emirates.
The Artist, The Exchange, and The FIFA Representative Join Forces
GMUNK said in an official press release that the Coca-Cola ‘piece magic’ collection uses soccer data as a paintbrush, defining densities, behavior, and color applications, demonstrating passion and determination for the World Cup players as they battle it out on the pitch, which is what inspired the artist to develop his unique digital artwork.
FIFA World Cup general manager Nazli Berberoglu showed his admiration for the collaboration with GMUNK and praised his artistic ability and the overall beauty of the collection.
“A superb talent who has consistently pushed the boundaries of art’s newest and most exciting field, GMUNK’s ‘heatmap’ inspired NFTs will capture the passion and determination shown by players during the World Cup – as they battle it out on the pitch, their athleticism and performance will inspire incredible works of digital art.”
For his part, Steven Kolifowitz, Chief Marketing Officer of Crypto.com, preferred to focus more on the potential of this collaboration for the growth of the brand and the adoption of decentralized technologies.
“This year’s FIFA World Cup will be the first to leverage Web3 technology,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”
CryptoCom Believes in Sports Marketing Despite de Bearish Conditions
This is not the only NFT collection sponsored by Crypto.com inspired by the FIFA world cup. As Cryptopotato recently reported, Visa partnered with the popular crypto exchange to launch an NFT collection inspired by iconic goals scored by the popular football stars Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez.
However, not all the sports deals have been good for Crypto.com. The exchange had to back out from a sponsorship deal with UEFA at the last moment, citing regulatory concerns. The exchange was supposed to be replacing Gazprom as an official sponsor for the European league.
But this new NFT collection would simply be the most recent sports collaboration for Crypto.com, which is currently an official sponsor of the Qatar 2022 World Cup. The exchange has made significant partnerships in the sports sector ranging from Formula 1 to esports, spending millions of dollars in advertisement, sponsorships, and partnerships in an effort to bring crypto to a mainstream audience.
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