Binance, the world’s largest cryptocurrency exchange, has launched a new XRP reward campaign for RLUSD holders, putting $800,000 worth of XRP up for grabs. The new campaign starts September 25 and will pay users every week
While Binance is using XRP rewards to attract RLUSD holders, the campaign comes as RLUSD’s market cap surpasses $2.36.
$800K XRP Reward Campaign for RLUSD
On Thursday, September 24, 2026, Binance announced a new Hold to Earn campaign for RLUSD holders, offering a total reward pool of $800,000 in XRP. Eligible users will earn rewards based on their qualifying RLUSD holdings during the campaign.
The campaign starts on September 25 at 00:00 UTC and runs until October 23 at 00:00 UTC. Users will receive rewards every week instead of waiting until the campaign ends.
Binance will distribute the rewards on October 2, October 9, October 16, and October 23, with payments made by 18:00 UTC each Friday.
The campaign is open to users holding RLUSD in Spot, Funding, Earn, and Margin Accounts.
How RLUSD Holders Can Participate to Earn XRP Rewards
To qualify, users need at least 0.01 RLUSD in eligible Earn or Margin Accounts. Binance will check users’ RLUSD balances through random hourly snapshots during the campaign.
For each day, Binance will use the lowest RLUSD balance recorded in these checks. So, users need to maintain their RLUSD holdings to keep a higher qualifying balance.
Binance will calculate weekly rewards using the user’s average qualifying RLUSD balance over seven days. The reward will also depend on the promotional APR available on the distribution day.
Users who increase their RLUSD holdings during the campaign can also earn extra rewards. Binance will compare the increase with the user’s RLUSD holdings over the previous two weeks.
Binance Adds 1.3x Bonus for RLUSD Savings
The campaign also offers an additional reward boost for eligible users. If the increased RLUSD amount is placed in Simple Earn Flexible Savings, Binance will apply a 1.3x multiplier to the reward calculated on that incremental amount.
Not every Binance user will qualify for the campaign.
Binance also noted that users in the European Economic Area may face different distribution rules because of MiCA requirements involving stablecoin services that are not authorized or compliant in the region.
RLUSD Market Cap Surges While XRP Price Falls
Following the announcement, RLUSD’s market cap has surged from $1.51 billion when Binance launched the XRP rewards campaign to nearly $2.36 billion.
Meanwhile, XRP’s price has moved in the opposite direction despite being offered as a reward in the campaign.
XRP’s price has fallen 7.7%, underperforming the broader crypto market. The token is now trading around $1.49, down from a recent high of $1.66.
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