Seoul, South Korea (KBW): In a market flooded with speculative promises, PuffPaw is doing something tangible – paying users in crypto to quit nicotine.
The hardware platform made its debut at Korea Blockchain Week, unveiling the world’s first gamified crypto smart vape, a device that transforms nicotine reduction into a tokenized, trackable, and secure experience.
Each vape embeds a patented encrypted anti-counterfeiting code and private on-chain data storage, creating the first truly data-sovereign vaping ecosystem. Users earn crypto rewards, unlock exclusive digital content, and gain access to tokenized experiences as they progress on their quitting journey, making wellness both measurable and rewarding.
“The platform uses blockchain to ensure every e-liquid pod is “This is the first hardware platform that rewards healthier behavior while securing supply chain integrity. We’re addressing two crises at once: counterfeit products and nicotine addiction.”
— Puffpaw Spokesperson
Puffpaw has generated $8M in revenue, surpassed $1M in monthly recurring revenue, and achieved global distribution across more than 65 countries. Its first three Puffpaw-powered brands are already stocked in all of Korea’s 3,500 smoke shops.
Puffpaw hosted an event during KBW, drawing over 600 attendees, including industry partners, customers, and business owners from Korea’s vape sector. Guests experienced live demos of the company’s PrimeCore-powered devices and received early access to upcoming tokenized campaigns.
Following KBW, Puffpaw attended TOKEN2049 Singapore, connecting with global Web3 leaders and investors as it advances its vision of gamified wellness meets blockchain integrity.
Backed by Lemniscap, Volt Seed Club Ventures, Folius, Sartan, Hypersphere, Karatage, Meltem Demiros, and Santiago Santos, Puffpaw is quickly establishing itself as a player for tokenized consumer hardware, a bridge between behavioral change, authenticity and crypto utility.
“This is the first hardware platform that rewards healthier behavior while securing supply chain integrity. We’re addressing two crises at once: counterfeit products and nicotine addiction.”
~ Puffpaw Spokesperson
About the Puffpaw team
Puffpaw’s founding team merges deep expertise across consumer hardware, health innovation, blockchain, and global supply chain – with a proven track record of building high-impact, scaled ventures. Collectively, they have sold over 76M devices worldwide, generated $15M+ in global sales, led Nasdaq-listed subsidiaries, and launched projects backed by Arweave, Gitcoin, and Lens Protocol.
Reffo Tse (Co-Founder & CEO)
An OrangeDAO Fellow and hardware founder, Reffo has five years of Web3 leadership experience, previously launching crypto projects funded by the Arweave Foundation. Under his leadership, Puffpaw has raised $7M in funding, sold 40,000+ devices generating $8M in revenue, achieved $1M+ MRR, and built a global distribution network across 65+ countries. He is pioneering a new category at the intersection of data, consumer hardware, and blockchain, building tokenized, community-owned brands for next-gen users.
Jack Zheng (Co-Founder & Hardware)
With 8 years in consumer electronics, Jack previously served as Global Head of BD at Aspire (Nasdaq subsidiary: ISPR), where he drove $15M+ in sales and oversaw delivery of 76M devices worldwide. He also founded his own vape business, managing the full product-to-market lifecycle with expertise spanning tobacco and cannabis categories.
Paul Lin (Co-Founder & Research)
Founder of a 7-figure health consulting SaaS and former Board Member of Yunnan Biovalley Pharmaceutical (BJSE: 833266). Paul brings deep expertise in chronic illness management, natural extracts, and bridging health science research with consumer applications.
Rishi Kommuri (CTO)
An electronic engineering graduate from King’s College London, Rishi previously led Product & Tokenomics at Pop Social and served as a Quantitative Analyst at JLabs Digital — bringing technical rigor and token design expertise to Puffpaw’s Web3 ecosystem.
Sherry Long (Head of Supply Chain)
Former U.S. Network Strategy Manager at Pepsi and APICS-certified Supply Chain Professional, Sherry brings world-class experience in scaling complex global supply chains to meet Puffpaw’s rapidly growing demand.
Together, this team develops tokenized lifestyle products integrating blockchain-based authentication and user engagement systems.
For more info visit: puffpaw.xyz
