Opinion by: Daryl Xu, co-founder and CEO, NPC Labs
While gaming has been on a steady decline since the end of COVID-19 lockdowns, 2024 hit the industry especially hard, with layoffs and studio closures hitting even the most prominent studios.
While unsustainable development costs and an innovation crisis seem to be the main culprits behind the collapse, Web3 gaming emerged as a potential solution promising to return power to developers — and it raised billions of dollars in investment to do so.
Yet, despite a continued rise in crypto adoption, Web3 gaming has failed to capture mainstream players’ attention or solve any of gaming’s fundamental problems. Why? Early blockchains were designed for financial applications. Game developers were forced to either build on blockchains that weren’t designed for their use or create their own chains that isolated themselves from the blockchain ecosystem. Either choice led to poor player experience and an overemphasis on tokenomics.
Many developers choose the latter, picking control over connectivity. Inadvertently, this resulted in walled gardens that were not dissimilar to the ones that contributed to traditional gaming’s collapse.
A solution that created more problems
A recent article in The New York Times revealed that over the last 30 or 40 years, video game industry executives have bet on better graphics to bring in players and profits rather than leaning on creativity. Traditional gaming development is costly, regularly exceeding $100 million per title. Indie developers often struggle to compete against large publishers who ultimately control funding and distribution.
Blockchain seemed to be a promising solution for indie studios, providing them with new avenues to raise funds and giving them control over distribution. Early Web3 gaming platforms, however, ended up recreating the same enclosed systems that blockchain was trying to fix. With high player acquisition costs and limited Web3 gamers, Web3 gaming platforms deepened their moats to prevent users from moving away. As it continued developing, Web3 gaming introduced its own problems.
An impossible choice for game developers
The technological infrastructures of layer-1 blockchains like Ethereum and Solana were created for finance and not aligned with gaming’s requirements. Beyond transaction speed, layer-2 solutions were not designed to handle gaming’s unique needs either.
Game developers — attracted to Web3’s funding model, promises of ownership and user engagement, are forced to either build on existing blockchains and compromise gameplay or launch their own chain — which diverts attention and resources away from what they want to do: make better games.
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While crypto native players may feel this is a worthwhile tradeoff, mainstream gamers want engaging experiences. A January DappRadar report showed that Web3 gaming had reached 7.3 million unique active wallets, but in speaking with the community anecdotally, approximately 10,000 of those represent the actual gaming cohort who aren’t in games just to farm rewards. This number may be higher but is not more than 50,000 to 100,000 at the most.
A misalignment with gaming culture
The thing that converts mainstream users onchain isn’t non-fungible tokens (NFTs) or decentralized finance, its meaningful ownership of in-asset games. Mainstream gamers have spent decades on arcade games, Nintendo or mobile games. If combined with true ownership of in-game assets, that familiarity is powerful enough to create a compelling experience for developers and gamers.
While Web3 games claim to be revolutionizing gaming, most projects aren’t listening to actual gamers. In actuality, they end up competing for the same crypto-native users. Rather than focusing on fun and engaging gameplay, most Web3 games are led by crypto technology and tokenomics. Within this bubble, success in Web3 gaming meant taking crypto users from each other rather than bringing new players onchain.
With rare exceptions, the industry lost sight of what’s important: making fun games that people want to play.
This misalignment also extends to game developers who want to enter Web3 to create better player experiences and sustainable revenue models. Game studios understand the potentials of Web3 but are hesitant to navigate crypto’s complex systems, which require technical skills to build protocols with sufficient liquidity and user bases while delivering seamless gameplay simultaneously.
Make games fun again
As major studios continue to struggle, Web3 has a second chance to deliver on its promise. But this time, we must rethink how games interact. We must focus on creating access for creators and players instead of building new walled gardens. This requires Web3 gaming-specific infrastructure that provides both developer control and cross-ecosystem collaboration.
The path forward is clear. We need to restore economic freedom to creators and put control back in players’ hands. That means revenue models that reward collaboration instead of isolation. Most importantly, it means returning to gaming’s roots — making games fun again.
The future of gaming isn’t about better graphics or token incentives. It’s about creating an industry where creativity and collaboration can thrive. When developers can focus on making engaging experiences instead of building moats, everyone wins.
Opinion by: Daryl Xu, co-founder and CEO, NPC Labs.
This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.
